Shadowverse - Meta Ads
- Summary
Introduction
Shadowverse is a strategic digital collectible card game developed by Cygames. Known for its rich, high-energy anime aesthetic, players build decks from over 2,000 fantasy cards to battle opponents worldwide. The core objective is to reduce the opponent’s leader’s defense to zero using followers, spells, and amulets.
Brief
As a freelance designer at Orchid Creation, I was assigned to design ai prompts storyboard designs for drafts to Shadowversevideo ads using Meta. I have done 3 cycles with 3 insights on each cycles. One insight have 3 story boards. The main goals is to craft idea of videos that combine 3–5 benefits tend to perform better and capture attention and create user empathy. Here I show 2 storyboards of one of the insights.
Execution Leveraged
Recognition → Arrival → Collection → Ritual.
The output comes first: Legendary visuals, explosive card art, prestige glow.
Overall Meta Hook
Early Payoff
Open with full evolved splash art + glow before any explanation.
Prestige visual first, context second.
A. CAPTURE ATTENTION
Goal: Hook instantly with a meta-defining moment that only experienced players recognize. Lead with the payoff — no explanation, no hype.
Hook Principle: Show the decisive evolve / lethal setup first. Silence > explanation.
B. MAINTAIN ATTENTION
Goal: Sustain engagement through clarity and controlled escalation. Show why the moment mattered without over-explaining.
Micro-Story Flow:
Reveal → Meta Read → Controlled Setup → Clean Execute → Art Moment → Quiet Prestige
C. REWARD ATTENTION
Goal: End with aesthetic satisfaction and emotional validation, not pressure.
Cinematic Payoff Options:
- Full-screen evolve glow
- Skybound Art impact freeze-frame
- Opponent concede screen
- Crest aura pulse
- Character final line delivery
Using Meta AI to prompt and generate fx images for the designs. Additional edits with adobe photoshop also required to match the design output in details with the character images.
