#MadeForEveryFamily campaign is the next phase of the “We DO” campaign which is “We DO Family”.

The key message is to show that Prudential cares for you & your family’s health & wellness and provides products and services for different types of family.

Our actions is acknowledging every family, celebrating their uniqueness, and protecting their needs and wants the best way we can. Because at Prudential, we are Made For Every Family.

We came up with Famvatar, your family’s avatars & stickers, all instantly created from photos & stitched together as one set.
These one-of-a-kind stickers feature caring messages and protection reminders, so every family can show their concern for each other, any time any where.

Deliverables : Digital banners, OOH and IG Story

Team: R/GA

Role: Visual Designer